Fear, desire and coaxing dead presidents from the pockets of consumers.

Every advertising professional’s first obligation is to understand the human animal. It’s the only way we can hope to get at the fears and desires that ultimately motivate behavior–specifically the type of behavior that coaxes dead presidents out of consumers’ pockets. To that end, here’s a link to a handy batch of  stories on Psyblog. The subject is the psychology of the everyday. 

Stay in this business long enough and you’ll need to know what the most depressing day of the week is, how loud music can increase purchases, how hesitant we are to ask for help, and all sorts of other odd quirks of our fragile brains. Check it out, then stun and amaze your clients, your colleagues and random strangers on the street.