Archive for April 10th, 2009

The 10 most ridiculous advertising quotations in the history of ever

1. “Advertising is the poetry of Capitalism.” – Michael Maynard, chair of the Advertising Department of Temple University.

2. “Advertising is the greatest art form of the 20th century.” – Marshall McLuhan

3. “Advertising is legalized lying.” – H.G. Wells

4. ”I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement . . . . It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.” - Aldous Huxley

5. “No agency is better than its account executives.” – Morris Hite

6. “I cannot think of any circumstances in which advertising would not be an evil.”  - Arnold Toynbee

7. ”Advertising has done more to cause the social unrest of the 20th century than any other single factor.” - Clare Boothe Luce

8. “Advertising degrades the people it appeals to; it deprives them of their will to choose.” -C. P. Snow

9. ”To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.” - Howard Luck Gossage

10. ”Most national advertising includes embedding [of hidden stimuli]. Retail or local ad layouts may not have the facilities, as their artists and writers either do not know about subliminal techniques or they lack the skill and craftsmanship required to do the work well. Every major advertising agency has at least one embedding technician in its art department. The technique is taught in most commercial art schools.” – Wilson Bryan Key

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