The best lessons in art direction don’t come from ads.

April 14, 2009 at 3:23 pm 3 comments

vogue_03

Steven Meisel did a shoot with Vogue in 2007 to showcase the patterns that would be dans le vent in 2008. The photos aren’t ads, but the art direction is brilliant–at a level advertising should aspire to but rarely achieves. Check out more images here. 

Too many ad people scour CA and the One Show Annual for “inspiration.” The real inspiration lies further afield in the at the edges of the world of art, architecture and unbridled eccentricity.  It is a country none of us visits enough.

About these ads

Entry filed under: Advertising and Marketing. Tags: , .

Howard Gossage inadvertently explained how to look at banner ads when he explained how to look at billboards. A road map to marketing to the neurotic, conscientious, agreeable et al.

3 Comments Add your own

  • 1. ThatGuySteve  |  April 14, 2009 at 3:36 pm

    Great image!

    I’m just wondering if you feel that inspiration comes from:
    A) Being able to make connections from previous knowledge
    or
    B) Having a completely original idea

    You mention it in the last two sentences and this is something I have been thinking about since college.

  • 2. scottj1898  |  April 18, 2009 at 12:08 am

    I’m not sure there’s such a thing as inspiration springing from tabula rasa; the human mind is never a blank slate except in philosophical thought experiments. That being said, I certainly wouldn’t argue that you have to get creative ideas directly from looking at something else. I think the process is that linearl. One definition of identity is that a man is the sum total of everything he’s ever experienced. If that’s true, it’s an argument for living a rich life that exposes you to as many brilliant stimuli as possible.

  • 3. ThatGuySteve  |  April 18, 2009 at 12:36 am

    Great point, thanls for indulging my curiousity.

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