Paris Hilton, Pauly Shore, Jimmy Fallon? Solving the mystery of the persistence of fame without talent.

Looking to save a little dough on your next celebrity endorsement, or at least feel better about paying someonewho has absolutely nothing going for him to endorse your client’s product? Check out “How Celebrities Stay Famous Regardless of Talent” by Ewen Callaway on newscientist.com. Pretty interesting stuff for advertising professionals as well as for anyone who must live in a world where Michael Jackson’s funeral is considered an important global event.