Korean BBQ, Tacos and Twitter

February 13, 2009 at 1:41 am 1 comment

There’s a really nice story in the Los Angeles Times about a fellow called Mark Manguera who not only invented the Korean barbecue taco–how have we lived without it for all these years?–but who also is using Twitter to turn the catering truck that serves the tacos into a remarkable social networking magnet. The truck draws 300 to 800 customers at every stop it makes. According to the story:

“The truck and its staff of merry makers have become a sort of roving party, bringing people to neighborhoods they might not normally go to, and allowing for interactions with strangers they might not otherwise talk to.”

If you want to stay abreast of every movement of the Kogi Korean BBQ Taco Truck, as it is known, check @kogibbq on Twitter.

How long before a big national QSR brand “borrows” the idea? And will they be able to execute it well enough to create a similar magnetic appeal?

Thanks to Brad “Formerly, the Fourth Funniest Man in Orange County” Meyers for the heads up on the story.

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Entry filed under: Advertising and Marketing.

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1 Comment Add your own

  • 1. Puno  |  February 13, 2009 at 4:33 am

    The tacos are OK. Definitely not comparable to what K-town has to offer. Plus, you usually have to wait for an hour to get a taco and it’s just a taco.

    I’m still pretty impressed with the lines it draws but their tactics are pretty simple. Drive up to a bar around midnight and you’ve got a crowd of people waiting to sober up before driving an hour home.

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