Roll over, Gutenberg. Step aside, Farnsworth. There’s a new sheriff in town.

February 22, 2009 at 1:33 am Leave a comment

The most serious flaw in advertising agencies today is their collective failure to understand the seismic shift in the media landscape. Interactive media don’t represent an incremental change to the media we already have. They are totally different, irreversible, unstoppable. 

Neil Postman founded a department of Media Ecology at NYU because he understood that the media we consume form a kind of ecosystem, which, when altered, will have winners and losers. Cory Doctorow has written a very smart piece on exactly this subject that should be required reading for every agency person in America. It’s called “Media-Morphosis: How the Internet Will Devour, Transform or Destroy Your Favorite Medium.” Check it out with all possible speed.

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Entry filed under: Advertising and Marketing. Tags: , , , , , .

Will Rogers never met an ad man he liked. The five-point check list for great creative.

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