The five-point check list for great creative.

February 23, 2009 at 2:08 am Leave a comment

Say Yes 5 Times or Start Over

 Is it good enough for people to CHOOSE to look at it when they don’t have to? 

 Is it good enough for someone to tell a friend about it?

 Is it the best advertising in its category?

 Will it move the needle?

 Does it change the game?


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Entry filed under: Advertising and Marketing.

Roll over, Gutenberg. Step aside, Farnsworth. There’s a new sheriff in town. If you want to grow your client’s business, you have to ask the right question (and there’s only one).

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