The five-point check list for great creative.
February 23, 2009 at 2:08 am Leave a comment
Say Yes 5 Times or Start Over
Is it good enough for people to CHOOSE to look at it when they don’t have to?
Is it good enough for someone to tell a friend about it?
Is it the best advertising in its category?
Will it move the needle?
Does it change the game?
Entry filed under: Advertising and Marketing.
Trackback this post | Subscribe to the comments via RSS Feed