A hell of an idea from the Young Guns Awards
In the 21st century consumers are like great boxers, bobbing and weaving, blocking everything advertisers throw at them, stepping deftly out of the way at the last second. That’s why it’s so impressive to see an idea that nails a consumer where he is absolutely defenseless. This brilliant work from the Young Guns Awards seizes on a human weakness–in this case an almost universal impulse to “steal” free wireless access whenever we can find a network that isn’t password-protected–and turns it into a powerful idea that draws people inexorably to a program on the Discovery Channel. I won’t spoil it for you by putting more details here. Watch it for yourself. Really nice thinking. Thanks to Brad Meyers for the heads up on the link.