Can you make Lindsay Lohan your brand’s spokesperson without paying her?

March 17, 2009 at 1:25 am 1 comment

Given that almost every clothing retailer save WalMart is struggling mightily, image licensing start-up GumGum may actually be onto a good idea. Or it may just be a really media-friendly idea. Or it may ultimately be smote down by the courts. I’m not sure which. Anyway, what GumGum has done is to develop ad units that attach links to the paparazzi pictures of celebrities it licenses. These links allow people to buy the clothes the celebrity is wearing (or a reasonable facsimile thereof). Read the full story on TechCrunch, and then, if it’s not too much trouble, pick out something for me that’s sort of George Clooney-ish.

Entry filed under: Advertising and Marketing. Tags: , , , .

“Advertising has never convinced me to buy anything,” she said as she hitched up her Diesel jeans, put her Prada sunglasses atop her head, and unscrewed the cap from a bottle of Evian. Did sex keep brands out of Second Life? No #@%!-ing way.

1 Comment Add your own

  • 1. ngagnon  |  March 17, 2009 at 3:33 pm

    phenomenal idea, although a little surprising an image-licensing company came up with this before a clothing company.

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