Can you make Lindsay Lohan your brand’s spokesperson without paying her?
Given that almost every clothing retailer save WalMart is struggling mightily, image licensing start-up GumGum may actually be onto a good idea. Or it may just be a really media-friendly idea. Or it may ultimately be smote down by the courts. I’m not sure which. Anyway, what GumGum has done is to develop ad units that attach links to the paparazzi pictures of celebrities it licenses. These links allow people to buy the clothes the celebrity is wearing (or a reasonable facsimile thereof). Read the full story on TechCrunch, and then, if it’s not too much trouble, pick out something for me that’s sort of George Clooney-ish.