Brands strive for street cred and fall flat on their faces. Repeatedly.

March 20, 2009 at 12:11 am Leave a comment

Some of the most regrettable moments in advertising occur when brands attempt to demonstrate their street cred. This almost always ends badly because very few brands have any. has assembled nine of the most egregious offenders for your review and amusement. The link is worthwhile if only for the headline “Fruity Pebbles Goes ‘Urban’.” 

Allow me to summarize the lesson all advertisers must get through their skulls by borrowing a line from Martin Mull’s classic song, “Bernie Don’t Disco” (from the 1979 album Near Perfect/Perfect):

“Just be who you are, don’t try to be where it’s at.”

Amen, brother.

Entry filed under: Advertising and Marketing. Tags: , .

Are iPods training us to like poor quality sound? Clay Shirky, the death of print and the befuddlement of advertising agencies.

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