Clay Shirky, the death of print and the befuddlement of advertising agencies.
Here’s a thoughtful if longish post from Clay Shirky on the travails of the newspaper industry. If what he and others (including your esteemed lecturer) have been saying is true, magazines will be circling the drain soon as well. It’s not a question of whether people like reading things in print; it’s all about economics, and printing things on paper (and then distributing that paper to everyone who would like to read what’s on it) is a damned expensive proposition.
This is a moment of seismic shift in the advertising industry. Large agencies will find themselves no longer in need of their print production studios and absolutely bereft of people with the digital skills whom they will need to replace them. Astonishingly, despite the warning shots that have been crossing the bow of these agencies for years, quite a few of them will be caught flat-footed. This is because people who don’t understand the fundamental shift in the media world have been wasting their energy attempting to defend television against the onslaught of the internet. TV will be just fine. It will become more interactive every day, but it certainly isn’t going away. Print, on the other hand, awaits its iPod–the thing that will finally and utterly make paper a collector’s item. It may be the Kindle, but it will most certainly be something.