The interactive movie-watching jacket: Because great acting and brilliant writing just aren’t enough
The propeller heads at Philips have come up with something called the “haptics jacket,” which, when worn, is designed to “provide full emotional immersion in a film.” Now, it won’t allow the wearer to “feel” punches and the like. Oh no, it’s much more subtle than that. According to Paul Lemmens, senior scientist at Philips:
“The jacket’s purpose is to make viewers feel anxiety and other emotions through signals such as sending a shiver up the viewer’s spine, creating tension in the limbs, and creating a pulse on the chest to simulate a rapid heartbeat.”
Think how much money this technology could ultimately save the studios. No need to hire Philip Seymour Hoffman or Daniel Day-Lewis for $10 million a picture. Just slide a pizza under the door of the IT department, and you’ll have emotion coming out of your sleeves. See the full story here.
Entry filed under: Advertising and Marketing.