You spend 8.5 hours per day in front of a screen, and I can prove it.
The New York Times reports that, according to a study released by the suspiciously named Council for Research Excellence, Americans are exposed to screens of some kind–televisions, computers, cell phones, GPS devices, what have you–for 8.5 hours a day. Assuming we sleep 8 hours a day, that means we’re in front of a screen on which advertising can be delivered more than 53% of our waking hours. Brilliant news for the marketers of the world.
Not surprisingly, people from 18-24 spend less time watching television than the other groups (under 18s were not included in the study), but they still spent an equal amount of time in front of screens of some kind. What did surprise me a bit, though, is that people from 45-54 actually spent about an hour more per day in front of a screen than other age groups. Read the full story here and draw your own conclusions about what all this means for the future of advertising.
Entry filed under: Advertising and Marketing.