Twitter, real-time search and the integrity of information.

March 29, 2009 at 2:33 am Leave a comment

Some believe Twitter could find its business niche in the area of real-time search, something Google and its army of algorithms still don’t do particularly well. The only barrier between something happening on one side of the world and your knowing about it on the other is the time it takes to type 140 characters. See the full story from Technology Review here.

While I see the appeal of real-time search, the real need in the marketplace is for authoritative search. In other words, right now no one is really in the business of providing search results based on the integrity of the information returned. The interactive space is the greatest propagator of hoaxes, urban legends, rumor, innuendo, slipshod reporting and outright lies in the history of civilization. This has harmed countless people, causes and brands. Mark Twain said, “a lie can travel halfway around the world while the truth is still putting on its shoes.” Now technology has made lies faster still.

Is a move towards real-time search a good thing, or have we simply made it easier for the truth to be trampled by a stampede of tweets?

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Entry filed under: Advertising and Marketing. Tags: , , , , .

You spend 8.5 hours per day in front of a screen, and I can prove it. Terrible news for the PC industry: Mobile phones and data plans have found their mojo.

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