Fear, desire and coaxing dead presidents from the pockets of consumers.

April 7, 2009 at 12:42 am Leave a comment

Every advertising professional’s first obligation is to understand the human animal. It’s the only way we can hope to get at the fears and desires that ultimately motivate behavior–specifically the type of behavior that coaxes dead presidents out of consumers’ pockets. To that end, here’s a link to a handy batch of  stories on Psyblog. The subject is the psychology of the everyday. 

Stay in this business long enough and you’ll need to know what the most depressing day of the week is, how loud music can increase purchases, how hesitant we are to ask for help, and all sorts of other odd quirks of our fragile brains. Check it out, then stun and amaze your clients, your colleagues and random strangers on the street.

Entry filed under: Advertising and Marketing. Tags: , .

The Communications Arts Advertising Annual: Is This As Good As It Gets? Subservient Chicken, Mark Cuban and one of the world’s most provocative words: “Boring”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


%d bloggers like this: