Current TV issues advertising RFP via Twitter
Just about an hour ago, Jordan Kretchmer, VP of Brand at Current TV (full disclosure: Jordan used to work for me at Tribal DDB) sent a a “TwitteRFP” inviting agencies to respond by Tweet (@jkretch) by 8:00 p.m. Monday (Pacific Time). All you have to do is give your name and what you could provide as Current TV’s partner. The five best responses will be invited to compete for the business. Colorful if not thorough. Also, word on the street is you’d better be located in San Francisco or LA if you want serious consideration. I’ll be very interested to see what sort of response this generates.