The best part about conducting an ad agency RFP by Twitter? You can see what your competitors are submitting.
Yesterday in this space, I broke the story about Current TV searching for a new agency via Twitter. The story has since been picked up by Adweek et al. If you want to see what agencies are sending in, it’s pretty easy. Just do a Twitter search on the stuff that’s going to Jordan Kretchmer (pictured here in all his twenty-something, trucker-hat-wearing glory), who instigated the pitch, and it’s all there for you. Check it out here.
I’ve already had a marketing person at a different company on the client side tell me he’s looking over the responses Current TV is receiving to get ideas about whom he might invite to future pitches.
Hats off (figuratively speaking) to Kretchmer for the idea. It’s an interesting play, especially at a time when agencies are hungry for revenue and willing to do something a little unusual to get it.