The mind-control helmet from Japan – Coming to you soon in a stylish trucker hat that’s guaranteed to wow the ladies

April 27, 2009 at 2:52 am Leave a comment


Scientists at the Honda Research Institute recently demonstrated an electronic helmet that allows the wearer to control a robot simply by thinking. Its inventors predict that “one day the mind-control technology will allow people to do things like turn air conditioning on or off and open their car boot without putting their shopping down.”

It seems to me they’re not thinking big enough. The e-commerce opportunities implied by this technology are staggering. Merely think about wanting something and your credit card will be charged for it. Catch a glimpse of a shiny gewgaw from the corner of your eye, and PayPal instantly bills you and ships it. Should this technology be perfected, it will be harder to get a license to run a direct-response TV spot than it is to purchase a shotgun. And rightfully so.

See the full story by Ian Sample here.

Entry filed under: Advertising and Marketing. Tags: , , .

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