Correction to “Current TV’s Twitter RFP: Winners, Losers and Rubberneckers”
Current TV has informed me that I was mistaken about their intention to limit their short list to 5. The email I received reads as follows:
“The original number of agencies we had planned on receiving the RFP was 10. 5 that we had determined before TwitteRFP, and 5 from Twitter. TwitteRFP was meant to fill the remaining 5 slots, rather then fill those slots the traditional way.”
I regret the error. Nevertheless, the number of agencies that advanced–17–is still a good deal higher than the 10 that were originally promised. In fact, 17 is a high enough number that, were economic times not so tough, I believe some agencies would have opted out of the next round. Even so, I wish Current TV nothing but the best in their search for a marketing partner.