Four pieces of wisdom from the great Bill Bernbach

“We don’t ask research to do what it was never meant to do, and that is to get an idea.”

 

“We are so busy measuring public opinion that we forget we can mold it.  We are so busy listening to statistics we forget we can create them.”

 

“Knowledge is ultimately available to everyone. Only true intuition, jumping from knowledge to an idea, is yours and yours alone.”

 

“In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.”