Apple has $29 billion in cash. Will it use $3 billion of it to buy internet rights to all TV shows?

May 13, 2009 at 12:03 am 1 comment

steve_jobsRobert X. Cringley has written a fascinating article called “The Future of Internet TV (in America).” You can find it in its entirety on his blog. 

His argument is simple. Despite’s growth, it’s not making any money. It’s only growing because it doesn’t have to pay writers and actors, having received unprecedented concessions from their respective guilds. Since it can’t pay its own way, it’s destined to fail. When it does, who’s going to fill the vacuum? As always, the guys with the money. And in this case, almost no one has more money that our old pal Steve Jobs at Apple. Cringley writes:

Apple has at this moment just under $29 billion in cash and not many good ways to get a reasonable return on that money.  Only Microsoft has more cash than Apple and Microsoft is being pulled in a lot more directions so Microsoft doesn’t have Apple’s flexibility.

What will Apple do with that money?

Most of it will remain unspent is my prediction, but I’m guessing we’ll shortly see $3 billion or so per year go into buying Internet rights for TV shows — not old TV shows but NEW TV shows, shows of all types.

It seems all too plausible. Monetizing content is something Apple has already done brilliantly in the music business. Would anyone really be surprised if they figured out a way to do the same thing with television (to say nothing of the things we read)? Not me, brother. Always bet on the black mock turtleneck sweater.

Entry filed under: Advertising and Marketing. Tags: , , .

Revenue Per Second – A movie metric that will almost certainly find its way to the advertising industry No wonder New Yorkers are so cranky. They have less freedom than anyone in America.

1 Comment Add your own

  • 1. Skip  |  May 20, 2009 at 12:55 am

    Hulu’s brilliant interface and inept business plan is going to do more than just fail – in its current state of operation its seriously threatening the networks’ established revenue streams:,0,4999088.story

    Apple is already monetizing video content… and they’re only going to expand their catalog when Hulu and the like collapse.

    Personally, I can only hope and pray they’re going to buy ORIGINAL content, because thanks to Hulu and the like – the original content market is drying up fast.

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May 2009

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