The internet will spend less time trying to sell you things and more time helping you do things.
As evidence that the interactive space continues to trend more towards utility and away from Flash-heavy animation, I give you runpee.com, a site whose sole purpose is to identify the best times during movies to leave your theater seat and, as John Foster Dulles used to say, shake the dew off your lily. Above is the site’s scouting report on Star Trek.
What’s more, runpee.com will give you the low-down on what you missed while you were away. Despite excellent reviews, you will see that Star Trek nevertheless has multiple pee times available. Ridiculous though this all is, would you bet against the idea than an advertiser to step up to sponsor it? 7-11’s Big Gulp, perhaps?
If our civilization should last a thousand years, let men look back and say “this was their finest hour.”