Just what individual users of multiple social networks have been waiting for(?) – sophisticated analytics for one.

May 27, 2009 at 4:14 pm 1 comment

TechCrunch reports on Zensify, an application that enables people to analyze the goings-on in the multiple social networks to which they belong. It sounds clever, but one can’t help wondering if one’s social life has become a bit too complicated if one need the tools Zensify offers to make sense of it all. Mike Butcher writes:

“…what sets Zensify apart is that it shows the user trends within your social graph in the form of a tag cloud of key words. In other words it brings a lot more intelligence to your social graph. Suddenly, you can see a big trending topic amongst people you follow.”

The applications for something analogous are obvious for the advertising business, and I suppose there will be many individual users who embrace it as well. Nevertheless, part of me hopes that at least one or two people will see Zensify, pitch their iPhones in the dumpster and move to a cave in the woods.

Entry filed under: Advertising and Marketing. Tags: , , .

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1 Comment Add your own

  • 1. Flawless Curls  |  June 3, 2009 at 1:55 am

    If you don’t already know that the primary concentration of words in your social cloud are “beer” “kids” and “Zappa” (or whatever topics you share in common with your friends); then you need to rethink the “social” part of your network.

    My tool quizzes you on the names of the people in your network. Multiple choice: 3 real, 2 fiction. If you can’t pick the real ones, then it automatically unfriends/unfollows them.

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May 2009

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