Just what individual users of multiple social networks have been waiting for(?) – sophisticated analytics for one.
TechCrunch reports on Zensify, an application that enables people to analyze the goings-on in the multiple social networks to which they belong. It sounds clever, but one can’t help wondering if one’s social life has become a bit too complicated if one need the tools Zensify offers to make sense of it all. Mike Butcher writes:
“…what sets Zensify apart is that it shows the user trends within your social graph in the form of a tag cloud of key words. In other words it brings a lot more intelligence to your social graph. Suddenly, you can see a big trending topic amongst people you follow.”
The applications for something analogous are obvious for the advertising business, and I suppose there will be many individual users who embrace it as well. Nevertheless, part of me hopes that at least one or two people will see Zensify, pitch their iPhones in the dumpster and move to a cave in the woods.