Will Wright (The Sims, Spore) on building and managing a creative organization.

June 17, 2009 at 2:33 pm Leave a comment

Adam Bryant of the New York Times has done a very interesting interview with Will Wright, developer of The Sims and Spore, on how he hires and manages creative people. Advertising agencies in particular could learn from his ideas on the importance of celebrating failure and limiting unnecessary meetings (Wright makes people give him a dollar if they want him to show up–a brilliant idea). Check out the full interview here.

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Entry filed under: Advertising and Marketing. Tags: , .

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