Posts tagged ‘New York Times’
Make Topps baseball cards 3-D with your webcam: A trick we’ve seen before, but a good trick nonetheless
Check out this article in yesterday’s New York Times on how Topps Sports Cards is using something called “augmented reality” to drum up interest in their product line among the next generation of baseball card nerds. Basically, it works like this, you hold a special Topps card in front of your webcam and a 3-D avatar of the player will appear in your hand. You can rotate the card and the avatar will rotate in kind. All in all, it’s a pretty good way to stun and amaze your friends who haven’t seen this technique executed before.
Michael Eisner’s Tornante Company and Madison Dearborn Parntners bought Topps for $385 million in 2007. I don’t know if this trick is good enough to help them turn a profit on their investment or not. That being said, I applaud them for figuring out a way to leverage technology to bring renewed relevance to a product based on 15th-century technology. Even the biggest fans of the printing press must now acknowledge that Gutenberg has lost a few miles an hour off his fastball.
That dull thud you hear in the distance is a stake being pounded through the barely beating heart of the New York Times. Silicon Alley Insider is reporting a startling fact–namely that it would be cheaper by half to send every New York Times subscriber a free Kindle than to print the newspaper for a year. Check their math here. Remarkable stuff.
It’s no secret the New York Times is in dire condition. The company has already had to borrow against its headquarters building, and more recently, Pinch Sulzberger sold a stake in the newspaper to Mexican billionaire Carlos Slim. With all due respect to the management team, the newspaper doesn’t need an injection of cash. It needs a radically new business model that addresses the way people consume news in the 21st century.
My friend Tom Hansen, who runs TM Advertising in Dallas, summed the problem up perfectly while talking about another newspaper, USA Today. Because of the printing and delivery processes that are inherent in producing a daily newspaper, USA Today, in Tom’s words, “is actually USA Yesterday.” And in an age where information is available instantaneously, yesterday is as relevant as the Eisenhower administration.
News has become, for the most part, a commodity. This means the New York Times and indeed all newspapers must answer some difficult questions. What can they offer consumers who can get their news anywhere and get it for free? Will what they offer–whether it’s the opinions of a handful of highly regarded writers, a few in-depth stories that are not available anywhere else–command substantially less value than the company’s shareholders are used to? And perhaps most importantly, will the people who produce that content realize that they no longer need a newspaper to act as a middleman between them and the consumer?
Ordinarily, I am not in the business of offering financial advice, but if someone offers you controlling interest of the New York Times for free, you may want to consider saying no.