This is Scott Johnson’s blog. Most recently, he served as Global Executive Creative Director at Draft FCB. Previously, he was Executive Creative Director at Tribal DDB, where he played a key role in the agency’s becoming Adweek’s Interactive Agency of the Year. Advertising Age also recognized his work for Pepsi as Best Marketing Web Site of the Year. In addition, his work has been recognized by the International Advertising Festival at Cannes, the One Show, Communication Arts and numerous others. He is a left-handed, uncommonly tall, pasty-faced Yale graduate who speaks with a south Dallas accent.